Make your legal identity clear.

Search identity is how public information connects your name to your work, roles and official profiles. It helps prospective clients, referring professionals and firms distinguish you from other people. For your industry, useful evidence includes firm biographies, applicable public professional directories, published work and speaking records. It is broader than where one page ranks.

An AI answer is a generated response to a particular question. Search identity is the connected public evidence about who you are. An answer can mention you, cite a source or omit you entirely; that does not by itself establish or disprove your identity. Check whether it describes your work accurately, which sources it cites and when it was observed.

An identity gap is a missing or conflicting connection between your real work and the public evidence describing it. For example, old firms, different jurisdictions and practice-area descriptions are mixed together. The practical task is to identify the specific mismatch, correct the source and connect the relevant records.

Structured identity organises your supported facts and relationships through consistent content, linked profiles and appropriate structured data. A Google Knowledge Panel is a search feature Google assembles from public sources. A panel can be one visible outcome of recognition, while the underlying identity remains useful even when no panel appears.

Begin with firm biographies, applicable public professional directories, published work and speaking records. Compare your public name, current role and important work across those records. Fix sources you control first, then request supported corrections from other publishers. A clear, attributable source is more useful than many copied or contradictory profiles.

No. People should verify professional status through the relevant official source. Your search identity should accurately describe your jurisdiction, current role and supported qualifications, with clear links to appropriate records where available.

Use public articles, approved biographies, speaking engagements and material you are entitled to publish. Avoid confidential matters, private client details and unsupported outcome claims. Describe the practice areas and roles the public evidence actually supports.

It provides a starting view of the public identity match and evidence the assessment can verify, including available website, profile and structured-data signals. Review the sources and any ambiguity before acting. An unavailable source is unmeasured, and the report is a baseline rather than a complete record of everything on the web.

Pro is a guided workspace at $79.99 USD per month after the free trial. You review and publish prepared updates, with monitoring and next steps in your workspace. Our Identity Engineer team carries out an agreed, one-time Knowledge Panel project for you, starting at $899. A consultation helps establish your scope before you choose.

If our Identity Engineer team does not get your agreed Google Knowledge Panel live within 4–7 weeks, we will refund your full project payment. Your written quote confirms the project start date, delivery window, and what counts as a live panel before you pay. This promise applies to the agreed Identity Engineer project; it does not apply to the Pro subscription.

Structured data should describe the same facts visitors can read on your pages. It is one part of making your identity clear, alongside accessible content and supporting sources. It does not purchase an AI recommendation or control what Google displays. Assess AI answers, source citations and panel appearances separately, using dated observations.

Keep a dated baseline of your website, profiles and supporting records. Recheck the exact conflicts you corrected, then compare identity accuracy, cited sources and any panel changes separately. For a lawyer, progress starts with correct attribution of your work; one search result or AI response is only one observation.

Start with official professional or institutional records, then verify specialist profiles and credible independent sources that clearly identify the same person.

Yes. Include legitimate aliases or former names where they are publicly supported so similar-name entities can be distinguished.