Start with the person or business
Organise names, roles, relationships and the sources behind them.
KnowledgePanel
vs your next option.
Choose a product to compare. Explore how each approach fits the work you need to do.
Different starting points.
A clearer choice.
Compare the documented focus of each platform, from brand analytics to publishing a connected identity.
Swipe to compare →
| Platform | Starting point | What you see | How you act |
|---|---|---|---|
| KnowledgePanelProfessionals & brands | Structured identity | Facts, schema, sources, AI answers and a Google search journey | Publish structured identity facts and schema to enrich the information available to AI agents |
| Peec AIMarketing teams & agencies | AI search performance | Visibility, position, sentiment and share of voice | Prompt discovery and optimisation insights |
| ProfoundMarketing teams & brands | AI marketing | Answer engines, prompt demand and agent analytics | AI agents create and optimise marketing content |
| OtterlyAIMarketing professionals & teams | AI search intelligence | Brand mentions, citations and competitor coverage | Prompt research, content audits and GEO recommendations |
| SemrushSEO & marketing teams | SEO & AI visibility | Visibility, brand perception and prompt tracking | Site audits, competitor research and content creation |
Sources & scope
Reviewed 4 Nov 2026. A comparison of documented product focus, not a feature-exclusion checklist. Features and plan access vary. KnowledgePanel’s structured identity workflow is built for individual people as well as organisations.
The KnowledgePanel approach
Connect. Build. Keep it current.
Prepare a structured identity
KnowledgePanel creates a structured identity for a person or business. Publish connected facts, profiles and schema to enrich the information available to AI agents and help them understand who the entity is.
Keep evidence of what changes
Review saved AI answers, citations, identity checks and the monthly Google journey.
See where your identity stands.
Start with a free check, then choose your next step.