Build my identity

Structured identity.
AI & search visibility.

Turn fragmented information into a structured identity for your business or professional profile. Build with Pro, or let an Identity Engineer handle your Knowledge Panel project.

Build & maintain my identity3 days free

Pro

Turn fragmented facts about you or your business into structured data that AI and search engines can discover and understand. Keep it current as you grow.

$79.99USD / month

One person or business

  • Structure your personal or business information for AI and search
  • Monitor your AI mentions, accuracy and citations daily
  • Catch website, schema and Google recognition changes
  • Follow your Knowledge Panel guide and prioritised next steps
  • Refresh your content and discover PR opportunities

Daily checks. A history of what changed. A clear next step.

Try Pro free for 3 days

Cancel before your trial ends and pay nothing. $79.99 USD/month after your trial, until cancelled.

Do it for me

Identity Engineer

Book a free consultation

Let an Identity Engineer handle your Google Knowledge Panel project, from schema to profiles and content.

CustomStarts at $899 — one-time payment
  • A dedicated Identity Engineer
  • Your person or business panel project, done for you
  • Website schema, profile alignment and content
  • Recognition review and claiming guidance
  • Agreed milestones and a clear handover
  • Your agreed panel live within 4–7 weeks, or a full project refund

Start with the evidence. Get your free check →

Your Pro membership

Your identity changes. Keep the record current.

01

When your facts change

Keep roles, services, profiles and supporting evidence connected to the same identity.

02

When AI answers change

Review recorded answers, accuracy and citations. Compare what changed over time.

03

When new opportunities appear

Review press mentions, their tone and relevant PR opportunities.

04

When it’s time to update

Prepare fresh biographies, profile copy and articles. Review and publish your changes.

Approve your identity to start monitoring. Review and publish prepared content and schema on your official website; keep profiles and supporting sources aligned.

Your identity, unfolding

Small beginnings.
A richer presence.

See how a first appearance can grow into a fuller, better-connected picture of your identity.

Sophie Carter · Example journey
✦

A first sign of recognition.

Your name, role and introduction begin to appear together. A small panel can be the start of a much clearer presence.

Search presenceFirst recognition
Sophie Carter
Mini panel

Sophie Carter

Entrepreneur · Founder

Sophie Carter, example founder
Official website

Sophie Carter is an entrepreneur and the founder of Carter Studio.

Entrepreneur · FounderCarter Studio
Recognition starts with the essentials.

A name. A role. A clear introduction.

The essentialsName · role · official website
First appearance
Keep building: website & schema → profiles → supporting evidence

Two months is a checkpoint after first appearance. Google determines when and how a panel develops.

Need PR or help with several clients?Optional support, quoted separately.

Discuss your scope →

A few useful answers.

What does Pro help me fix?

Fragmented information about you or your business. Pro helps you organise facts, relationships and sources into a structured identity, prepare matching website content and schema, and monitor how AI systems represent you. Knowledge Panel guidance remains part of your plan.

How does a structured identity help?

It connects who you are, what you do and the sources behind those facts. Publishing clear content and matching structured data gives search and AI systems more coherent information to interpret. Your private workspace prepares that information; review and publish it on your official website. AI mentions and Knowledge Panels are measured outcomes, not automatic results.

How is Pro different from an Identity Engineer?

Pro is a monthly workspace for building and maintaining your structured identity, with content, evidence, schema and monitoring. You review and publish the changes. An Identity Engineer is a separately scoped, one-time service where our team carries out the agreed Knowledge Panel project for you.

Why keep Pro after the initial setup?

Your services, roles, profiles and public sources change—and so can AI answers. Pro helps you monitor those changes, review how you are represented and prepare your next corrections or content updates. You review and publish changes; the subscription supports ongoing maintenance rather than guaranteeing a ranking, recommendation or panel.

Can I try Pro before paying?

Try Pro free for 3 days. Cancel before your trial ends and pay nothing. Otherwise, $79.99 USD/month after your trial, until cancelled. Cancel in Billing. Your first charge date is shown at checkout.

What is checked every day?

Your approved identity is checked for Google recognition, website and schema changes, AI visibility and press mentions. Results show their source and date. Review identity sentiment and relevant PR opportunities alongside your content and next steps. Unavailable checks are labelled; they never count as a negative result.

What might I see first?

A mini panel may show your name, profession or business category, and a short introduction. Sometimes an image or website appears too. Your dashboard tracks this first appearance separately from the additional details that may follow.

Could my panel become fuller around two months later?

It can. Around two months after your first appearance is a planning checkpoint. Keep your website, schema, profiles and publications up to date with your plan. Google updates panels using information across the web; images, profiles and more facts may follow. Timing varies, and a mini panel does not always become a full panel.

Does this guarantee a Knowledge Panel?

Pro helps you build and maintain your structured identity and follow your panel plan; Google decides whether and when a panel appears. With an Identity Engineer, we do the agreed work for you. If we can’t get the agreed panel live, we refund that project payment in full. This project refund applies only to Identity Engineer services.

What is the Identity Engineer refund policy?

If our Identity Engineer team does not get your agreed Google Knowledge Panel live within 4–7 weeks, we will refund your full project payment. Your written quote confirms the project start date, delivery window, and what counts as a live panel before you pay. Read the refund policy →

What does an Identity Engineer do for me?

Our team carries out the agreed work for your person or business Knowledge Panel project: website schema, profile alignment, content preparation and recognition review. Claiming and identity verification stay with you on Google. Projects start at $899 as a one-time payment; your scope and total are shown before payment.

Do I have to buy PR?

No. PR is optional and quoted separately when relevant. Existing publications can support your plan. Paid distribution does not guarantee independent coverage or a panel.

Can I manage clients or a linked business?

Yes. Pro is priced per person or business. Your workspace can keep multiple identities and their shared evidence together. Ask about an agency quote for several clients.

Pro maintains your identity and tracks the evidence. Google decides whether a panel appears; AI platforms decide which entities to name and cite.