Search identity is how public information connects your name to your work, roles and official profiles. It helps collectors, curators and galleries distinguish you from other people. For your industry, useful evidence includes gallery biographies, exhibition catalogues, museum records and your official portfolio. It is broader than where one page ranks.
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How is an AI answer different from search identity?
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The basics
An AI answer is a generated response to a particular question. Search identity is the connected public evidence about who you are. An answer can mention you, cite a source or omit you entirely; that does not by itself establish or disprove your identity. Check whether it describes your work accurately, which sources it cites and when it was observed.
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What does an identity gap look like in my industry?
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The basics
An identity gap is a missing or conflicting connection between your real work and the public evidence describing it. For example, exhibitions, artworks and gallery profiles use different biographies or point to different people. The practical task is to identify the specific mismatch, correct the source and connect the relevant records.
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How are structured identity and a Knowledge Panel different?
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The basics
Structured identity organises your supported facts and relationships through consistent content, linked profiles and appropriate structured data. A Google Knowledge Panel is a search feature Google assembles from public sources. A panel can be one visible outcome of recognition, while the underlying identity remains useful even when no panel appears.
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Which sources should a artist prioritise?
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Your industry
Begin with gallery biographies, exhibition catalogues, museum records and your official portfolio. Compare your public name, current role and important work across those records. Fix sources you control first, then request supported corrections from other publishers. A clear, attributable source is more useful than many copied or contradictory profiles.
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Can my exhibitions and artworks support my artist identity?
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Your industry
Yes. Exhibition pages, catalogues and collection records can corroborate your work when they name you clearly. Link the relevant records from your portfolio, distinguish solo from group shows and keep artwork titles, dates and attribution accurate.
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How do I separate my artist name from another artist with the same name?
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Your industry
Use consistent public identifiers: your medium, location, official website and documented exhibitions. Include a legitimate professional name or alias where sources support it. A shared name alone is not enough to merge two artists’ records.
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What does the free identity check tell me?
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Getting started
It provides a starting view of the public identity match and evidence the assessment can verify, including available website, profile and structured-data signals. Review the sources and any ambiguity before acting. An unavailable source is unmeasured, and the report is a baseline rather than a complete record of everything on the web.
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What is the difference between Pro and working with your Identity Engineer team?
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Getting started
Pro is a guided workspace at $79.99 USD per month after the free trial. You review and publish prepared updates, with monitoring and next steps in your workspace. Our Identity Engineer team carries out an agreed, one-time Knowledge Panel project for you, starting at $899. A consultation helps establish your scope before you choose.
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How long does the Identity Engineer service take, and what is the refund promise?
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Getting started
If our Identity Engineer team does not get your agreed Google Knowledge Panel live within 4–7 weeks, we will refund your full project payment. Your written quote confirms the project start date, delivery window, and what counts as a live panel before you pay. This promise applies to the agreed Identity Engineer project; it does not apply to the Pro subscription.
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Will structured data guarantee AI mentions, citations or a Knowledge Panel?
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Getting started
Structured data should describe the same facts visitors can read on your pages. It is one part of making your identity clear, alongside accessible content and supporting sources. It does not purchase an AI recommendation or control what Google displays. Assess AI answers, source citations and panel appearances separately, using dated observations.
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How do I measure progress after fixing my identity gap?
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Getting started
Keep a dated baseline of your website, profiles and supporting records. Recheck the exact conflicts you corrected, then compare identity accuracy, cited sources and any panel changes separately. For a artist, progress starts with correct attribution of your work; one search result or AI response is only one observation.
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What will I understand after the assessment?
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Your industry
You will see which identity, authority, profile, and website signals are already working together and which improvements deserve attention first.
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Can I use this with a stage name?
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Your industry
Yes. We specifically check stage-name vs legal-name conflicts and show you how to fix naming consistency across each source.
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Will this work for bands and collectives?
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Your industry
Yes. We assess both the group entity and member disambiguation, which is a common reason band panels fail to appear.
Start with clarity
Make your body of work easier to recognise
Start free. See the strongest signals, the gaps worth fixing first and where expert support could save you time.