Search identity is how public information connects your name to your work, roles and official profiles. It helps readers, editors and media organisations distinguish you from other people. For your industry, useful evidence includes newsroom biographies, original bylines, beat descriptions and your official portfolio. It is broader than where one page ranks.
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How is an AI answer different from search identity?
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The basics
An AI answer is a generated response to a particular question. Search identity is the connected public evidence about who you are. An answer can mention you, cite a source or omit you entirely; that does not by itself establish or disprove your identity. Check whether it describes your work accurately, which sources it cites and when it was observed.
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What does an identity gap look like in my industry?
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The basics
An identity gap is a missing or conflicting connection between your real work and the public evidence describing it. For example, syndicated articles, past newsroom roles and similar bylines obscure your actual reporting record. The practical task is to identify the specific mismatch, correct the source and connect the relevant records.
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How are structured identity and a Knowledge Panel different?
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The basics
Structured identity organises your supported facts and relationships through consistent content, linked profiles and appropriate structured data. A Google Knowledge Panel is a search feature Google assembles from public sources. A panel can be one visible outcome of recognition, while the underlying identity remains useful even when no panel appears.
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Which sources should a journalist prioritise?
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Your industry
Begin with newsroom biographies, original bylines, beat descriptions and your official portfolio. Compare your public name, current role and important work across those records. Fix sources you control first, then request supported corrections from other publishers. A clear, attributable source is more useful than many copied or contradictory profiles.
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How do I distinguish original reporting from syndicated copies?
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Your industry
Link to the original publication and identify your byline or contribution accurately. Syndication may spread an article, but copies are not separate reporting achievements. Keep the originating source and publication date visible in your portfolio.
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How should I update my identity after changing newsrooms or beats?
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Your industry
Update your official biography, current newsroom page and public professional profiles. Keep former affiliations as dated history where useful. Describe your current beat clearly so old author pages do not become the only account of your work.
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What does the free identity check tell me?
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Getting started
It provides a starting view of the public identity match and evidence the assessment can verify, including available website, profile and structured-data signals. Review the sources and any ambiguity before acting. An unavailable source is unmeasured, and the report is a baseline rather than a complete record of everything on the web.
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What is the difference between Pro and working with your Identity Engineer team?
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Getting started
Pro is a guided workspace at $79.99 USD per month after the free trial. You review and publish prepared updates, with monitoring and next steps in your workspace. Our Identity Engineer team carries out an agreed, one-time Knowledge Panel project for you, starting at $899. A consultation helps establish your scope before you choose.
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How long does the Identity Engineer service take, and what is the refund promise?
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Getting started
If our Identity Engineer team does not get your agreed Google Knowledge Panel live within 4–7 weeks, we will refund your full project payment. Your written quote confirms the project start date, delivery window, and what counts as a live panel before you pay. This promise applies to the agreed Identity Engineer project; it does not apply to the Pro subscription.
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Will structured data guarantee AI mentions, citations or a Knowledge Panel?
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Getting started
Structured data should describe the same facts visitors can read on your pages. It is one part of making your identity clear, alongside accessible content and supporting sources. It does not purchase an AI recommendation or control what Google displays. Assess AI answers, source citations and panel appearances separately, using dated observations.
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How do I measure progress after fixing my identity gap?
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Getting started
Keep a dated baseline of your website, profiles and supporting records. Recheck the exact conflicts you corrected, then compare identity accuracy, cited sources and any panel changes separately. For a journalist, progress starts with correct attribution of your work; one search result or AI response is only one observation.
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My publication does not use author schema. Can I still get a panel?
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Your industry
Yes, though it is harder. We compensate with strong Wikidata, personal-site schema, and professional directory consistency.
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Do journalism awards help?
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Your industry
Yes, but only when awards are properly represented in Wikidata and linked to credible awarding entities.
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Can this still help if I left a major publication?
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Your industry
Yes. Former-employer history in Wikidata remains a strong authority signal when it is accurately documented.
Start with clarity
Bring your reporting and expertise back to one trusted identity
See where your byline authority is strong, where it becomes fragmented and what to correct first.