Identity Pro
Your workspace. Your guided plan.
Help Google and AI understand who you are, what you do and when you’re relevant. We connect trusted facts across your website and profiles into one clear identity.
Your work is out there. The connection is missing. Find where Google and AI lose the thread.

For professionals and brands: connect your website, profiles and evidence with structured identity data.
See how Google can bring a professional’s work or a brand’s story together.

Public examples of search appearance. Not customer endorsements or promised outcomes.
Does AI recognise you correctly? Read the saved answer, follow its citations and find the gaps.

Keep the Google result you started with. Compare it with later captures as you structure your identity.

Connect identity, sources and schema in one guided workspace. Then follow the evidence across AI answers and Google Search.
Swipe to compare →
| Platform | Starting point | What you see | How you act |
|---|---|---|---|
| KnowledgePanelProfessionals & brands | Structured identity | Facts, schema, sources, AI answers and a Google search journey | Publish structured identity facts and schema to enrich the information available to AI agents |
| Peec AIMarketing teams & agencies | AI search performance | Visibility, position, sentiment and share of voice | Brand fact-checking, source gaps and agent actions |
| ProfoundMarketing teams & brands | AI marketing | Answer engines, prompt demand and agent analytics | AI agents create and optimise marketing content |
| OtterlyAIMarketing professionals & teams | AI search intelligence | Brand mentions, citations and competitor coverage | Prompt research, content audits and GEO recommendations |
| SemrushSEO & marketing teams | SEO & AI visibility | Visibility, brand perception and prompt tracking | Site audits, competitor research and content creation |
| SearchableBrand teams & agencies | AI visibility & optimisation | Brand coverage, source citations, traffic and page issues | Content creation, technical audits and an AI search agent |
| NIMTMarketing teams & agencies | AI search agent & tracking | Brand mentions, source citations and competitor performance | Agent-led content, page changes and outreach in app or Slack |
Reviewed 6 Nov 2026. A comparison of documented product focus, not a feature-exclusion checklist. Features and plan access vary. KnowledgePanel’s structured identity workflow is built for individual people as well as organisations.
Customer perspectives on clearer identities. Illustrative quotes and portraits.
“My website and profiles finally tell the same story. I can see which identity gaps to work on next.”
“The value is connecting our business facts, then seeing how we appear across AI answers and Google.”
“One place for my sources, structured identity and saved checks. A much clearer way to keep track.”
Build and maintain your identity with Pro. Or work with an Identity Engineer on a scoped project.
Your workspace. Your guided plan.
A specialist for your agreed project.
From $899 USD · one-timeHire Identity Engineer →Scope and total confirmed before payment.| What’s included | Identity Pro $79.99 / mo | Identity Engineer From $899 |
|---|---|---|
| Build your identity | ||
| Who it covers | One person or business | Agreed person or business project |
| Facts & supporting sources | Guided workspace | Reviewed with your engineer |
| Schema, biography & profiles | Prepare, review and publish | Prepared within your agreed scope |
| Watch what changes | ||
| Identity & AI monitoring | Daily approved-identity checks | Included service monitoring |
| Google search journey | Monthly captures · 6 mo history | Monthly captures · 6 mo history |
| Evidence & next actions | Saved in your workspace | Delivery milestones and handover |
| Choose your support | ||
| Implementation | You review and publish | Our team carries out the agreed work |
| Knowledge Panel guidance | Included in your plan | Project review and claiming guidance |
| Payment | Monthly · cancel in Billing | One-time · scope confirmed before payment |
Google and AI decide what appears. Full pricing & terms →
Find the profiles, sources and next steps relevant to your profession.
Your sources. Your gaps. Your next step.
See the sources found for you or your business, and what they say.
Find missing or conflicting details. Start with the most useful fix.
Save your report. Check again after your updates to see what changed.
Start with your free check. See what to fix first.
Connect your identity for Google and AI. Choose a guided workspace or a specialist for your project.
Build and maintain one structured identity, with guidance at every step.
Billed monthly · One person or business
Cancel before your trial ends and pay nothing. $79.99 USD/month after your trial, until cancelled.
Your Knowledge Panel project, carried out by a dedicated specialist.
Scope and total confirmed before payment
Start with the evidence. Get your free check →
One identity. Choose the workspace or the specialist support.
Swipe across to compare plans →
| Features | Identity Pro$79.99 USD / monthChoose Pro ↑ | Identity EngineerFrom $899 USD · one-timeChoose your project ↑ |
|---|---|---|
| Build a connected identity | ||
| Identity coverage | One person or business | Agreed person or business project |
| Facts, relationships & sources | Guided identity workspace | Reviewed with your engineer |
| Schema & structured data | Prepare, review and publish | Prepared within the agreed scope |
| Biographies & profile content | Drafts for your review | Prepared within the agreed scope |
| Published website checks | Website and schema checks | Installation review within project scope |
| Monitor the evidence | ||
| AI mentions, accuracy & citations | Daily approved-identity checks | Included service monitoring |
| Google recognition & identity changes | Daily monitoring | Included service monitoring |
| Google search journey | Monthly captures · 6 mo history | Monthly captures · 6 mo history |
| Press, sentiment & opportunities | Review mentions and opportunities | Optional PR scope, quoted separately |
| Content refresh & next steps | Prepare updates in your workspace | Agreed delivery milestones and handover |
| Choose your level of support | ||
| Who implements | You review and publish | Your dedicated Identity Engineer |
| Knowledge Panel guidance | Guide and prioritised actions | Recognition review and claiming guidance |
| Payment | Monthly · cancel in Billing | One-time · scope confirmed before payment |
| Project refund | Not a Pro subscription benefit | Agreed panel live within 4–7 weeks, or full project refund |
Monitoring begins after identity approval. Compare KnowledgePanel with other platforms →
Keep roles, services, profiles and supporting evidence connected to the same identity.
Review recorded answers, accuracy and citations. Compare what changed over time.
Review press mentions, their tone and relevant PR opportunities.
Prepare fresh biographies, profile copy and articles. Review and publish your changes.
Approve your identity to start monitoring. Review and publish prepared content and schema on your official website; keep profiles and supporting sources aligned.
From a first result to a connected identity.
Your name, role and introduction begin to appear together. A small panel can be the start of a much clearer presence.
Entrepreneur · Founder
Sophie Carter is an entrepreneur and the founder of Carter Studio.
A name. A role. A clear introduction.
Need PR or help with several clients?Optional support, quoted separately.
Discuss your scope →Fragmented information about you or your business. Pro helps you organise facts, relationships and sources into a structured identity, prepare matching website content and schema, and monitor how AI systems represent you. Knowledge Panel guidance remains part of your plan.
It connects who you are, what you do and the sources behind those facts. Publishing clear content and matching structured data gives search and AI systems more coherent information to interpret. Your private workspace prepares that information; review and publish it on your official website. AI mentions and Knowledge Panels are measured outcomes, not automatic results.
Pro is a workspace for building and maintaining your structured identity, with content, evidence, schema and monitoring. You review and publish the changes. An Identity Engineer is a separately scoped, one-time service where our team carries out the agreed Knowledge Panel project for you.
Your services, roles, profiles and public sources change—and so can AI answers. Pro helps you monitor those changes, review how you are represented and prepare your next corrections or content updates. You review and publish changes; the subscription supports ongoing maintenance rather than guaranteeing a ranking, recommendation or panel.
Try Pro free for 3 days. Cancel before your trial ends and pay nothing. Otherwise, $79.99 USD/month after your trial, until cancelled. Cancel in Billing. Your first charge date is shown at checkout.
Yearly Pro is $799.90 USD paid once per year after any eligible trial. That is ten monthly payments for twelve months of access: save $159.98 versus paying $79.99 each month. The rounded monthly equivalent is $66.66; your actual charge is $799.90 yearly. Cancel future renewal in Billing; access continues to the end of your paid period.
Your approved identity is checked for Google recognition, website and schema changes, AI visibility and press mentions. Results show their source and date. Review identity sentiment and relevant PR opportunities alongside your content and next steps. Unavailable checks are labelled; they never count as a negative result.
A mini panel may show your name, profession or business category, and a short introduction. Sometimes an image or website appears too. Your dashboard tracks this first appearance separately from the additional details that may follow.
It can. Around two months after your first appearance is a planning checkpoint. Keep your website, schema, profiles and publications up to date with your plan. Google updates panels using information across the web; images, profiles and more facts may follow. Timing varies, and a mini panel does not always become a full panel.
Pro helps you build and maintain your structured identity and follow your panel plan; Google decides whether and when a panel appears. With an Identity Engineer, we do the agreed work for you. If we can’t get the agreed panel live, we refund that project payment in full. This project refund applies only to Identity Engineer services.
If our Identity Engineer team does not get your agreed Google Knowledge Panel live within 4–7 weeks, we will refund your full project payment. Your written quote confirms the project start date, delivery window, and what counts as a live panel before you pay. Read the refund policy →
Our team carries out the agreed work for your person or business Knowledge Panel project: website schema, profile alignment, content preparation and recognition review. Claiming and identity verification stay with you on Google. Projects start at $899 as a one-time payment; your scope and total are shown before payment.
No. PR is optional and quoted separately when relevant. Existing publications can support your plan. Paid distribution does not guarantee independent coverage or a panel.
Yes. Pro is priced per person or business. Your workspace can keep multiple identities and their shared evidence together. Ask about an agency quote for several clients.
Pro maintains your identity and tracks the evidence. Google decides whether a panel appears; AI platforms decide which entities to name and cite.
Choose your role. See the profiles and sources that matter.
Stage identity and catalog trust
Resolve stage-name conflicts and connect music ecosystem sources into one trusted entity footprint.
Credits, aliases, and production attribution
Strengthen MusicBrainz, Discogs, and rights-data consistency to improve recognition confidence.
Byline authority and publication trust
Connect bylines, author cards, and pen names to strengthen entity confidence across publishers.
News attribution and author-card clarity
Improve newsroom schema, Muck Rack references, and award attribution signals for stronger identity confidence.
Book identity and publication metadata
Improve Goodreads, WorldCat, ISBN linkage, and Book schema quality for stronger entity integrity.
Beyond social reach into entity trust
Turn audience attention into trusted off-platform authority signals that support panel eligibility.
Correction readiness and profile accuracy
Improve Wikipedia and Wikidata completeness while reducing wrong-entity and stale-info risks.
Founder authority and entity unification
Strengthen founder identity across company records, coverage, and leadership profiles for better recognition.
Founder authority and entity unification
Typical readiness movement for this pathway.
Examples of score movement after prioritized execution.
Entrepreneur
Entrepreneur
Founder
No. Reach helps discovery, but Google usually needs trusted third-party references, entity consistency, and structured identity signals.
Not always. Wikipedia can help, but many profiles improve first through stronger off-platform references and clean structured identity links.
Timing depends on your starting evidence and how quickly source updates are published. Your report identifies the work to prioritise and the signals to measure again.
Use your primary public identity first, then connect aliases so search systems can unify the same person across sources.
Yes. See your sources, identity gaps and next steps before choosing a paid plan.
Start with a quick signal scan, then move straight into the best track for your industry.